Online Product Marketing Manager, Amazon Devices - Amazon.com (seattle, washington) in Seattle, Washington For Sale
Amazon DevicesA?the team behind the best:selling Amazon Echo, Amazon Tap, Kindle e:reader, Fire tablet, Fire TV, and Dash Button product linesA? is currently seeking a smart, highly:motivated, results:oriented Product Manager to manage our online programs. We operate in one of the most diverse businesses at Amazon:empowered to explore new ideas, channels, and tools, setting the stage for how well do business tomorrow. As an Online Product Manager, you are someone with the willingness to support (and the ability to lead) a diverse range of traffic:driving and demand generation initiatives across a wide range of Amazon:owned and external traffic channels. You will work in a highly collaborative environment touching multiple parts of the of the online experience including home page, email and detail pages. YouA?ll be asked to dive deep into the data to understand our most efficient and effective touch points, youA?ll invent and simplify our approach to the online experience, and youA?ll own online go to market for product launches in partnership with product line teams. The successful candidate will leverage excellent editorial skills, proven CMS and HTML experience, keen design savvy, and detailed eye for data to develop, launch, test, and report on market:leading awareness, education, and conversion:oriented programs touching all areas of the business. The ability to manage multiple milestones and shifting requirements in a fluid, fast:moving environmentA?while keeping senior stakeholders updated on your progressA?is critical to success in this position. Responsibilities:Building campaigns and executing traffic:driving efforts for large scale product and services launches, tracking tasks and dependencies across multiple teamsManaging and tracking multi:channel marketing efforts for seasonal and promotional eventsSupporting the digital products merchandising, product management, and web dev teams on strategic demand generation initiatives as well as A?rhythm of the businessA? initiatives and programs.Analyzing traffic patterns and optimizing channels against direct response and awareness KPIsCreative asset production (in partnership with a dedicated design team)Editing (XML, HTML) and publishing content to site via CMS3+ years demonstrable experience in an online product management, marketing, or merchandising fieldExcellent writing and copyediting skillsProficiency with Content Management Systems and ability to edit basic HTML and XMLExcellent documentation skills and workflow managementMS Office, SharePointBachelors degree in an associated disciplineProven ability to create customer:facing content that is on:brand, relevant, and tailored to an online audienceExperience with customer segmentation, profiling, and targetingProficiency with analytics tools and web traffic reportingExperience with A/B or multivariate testingExperience managing large scale email marketing programsProven ability to deliver results and prioritize tasks in a fast:moving, dynamic environmentExcellent documentation and workflow managementAbility to conceptualize, scope, and execute projects to strict deadlinesConfident, self:motivated individual with strong, demonstrable bias for action
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