Sr. Product Marketing Manager - Amazon.com (seattle, washington) in Seattle, Washington For Sale

At Amazon we continually look for opportunities to invent on behalf of our customers helping them to find and discover virtually anything they want to buy online. To this end we are building a range of advertising products that enhance customer experience and are integrated with our core e:commerce platform. We have developed products that demonstrates AmazonA?s strength as a world class e:commerce platform and have integrated advertising into the shopping experience from first discovery to purchase. The future of our business is compelling and we are focused on building a robust, innovative business enabling advertisers of all sizes. Our products range from e:commerce ads that integrate the power of familiar shopping features to visually stunning Kindle screensavers. We can reach customers on Amazon properties, both web and mobile, and across our ad platform. A strategically important part of our charter is to build a portfolio of self:service, cost per click advertising programs to enable tail advertisers to engage with customers in relevant ways. We are building a new team who will own go:to:market strategy, adoption, advertiser success for existing and new self:service advertising programs. This team will have functional expertise in marketing, product, account management, market analysis and program management. Working directly with advertisers we will develop strong feedback mechanisms to inform and influence the product roadmap. As a Senior Product Marketing Manager for Amazon Marketing Services (AMS), you will drive the creation and scaling of programs to strategically deliver products and features to market, maximize adoption and value, and gather market intelligence as part of a continuous product improvement cycle. You will have direct responsibility for driving go:to:market (GTM) strategy and execution plan for AMS in coherence with the different advertising solutions Amazon Media Group (AMG) offers around the world. You will work closely with our Product and Marketing Teams, managing the creation and use of compelling marketing content pieces for each GTM instance, as well as with our Operations and Sales teams to provide them with content and tools required to market products successfully. You will also be responsible for evolving our Voice of the Customer program into a scalable and actionable Market Intelligence program, efficiently capturing solicited and unsolicited consumer insights from our different points of contact, providing visibility of these insights to the whole AMS organization and representing the voice of the customer in our product strategic decisions. This role is critical to steer our different product roadmaps towards advertiser success. Your efforts will impact key adoption, advertiser engagement, revenue growth and product improvements metrics. Your programs will evolve constantly as our business grows and you can expect to work tightly with our marketing, product, and engineering teams in a dynamic, collaborative environment. Key ResponsibilitiesDefine, execute, and scale a robust go:to:market (GTM) program for product, features and new AMS regions, in alignment with AMSA? different customer:facing teams (operations, sales, onboarding, engagement), as well as with internal stakeholders (product management, product development, content management, channel marketing).Define, execute, and scale a worldwide Market Intelligence Program that consumes data and information from our different market channels and instances across our different programs in all the countries where AMS operates.Oversee product and feature launch performance metrics over different locales, working together with the product management and product development teams to understand products and features adoption in the different local market realitiesActively propose new or improved product features to maximize advertiser successRepresent the product team in the different marketing activitiesProvide insights and root cause a
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